Credit card -- Advertising and marketing, including promotional offers -- Complaint #12551429
Complaint Overview
Complaint ID: 12551429
Company: Bread Financial Holdings, INC.
Product: Credit card
Sub-Product: Store credit card
Issue: Advertising and marketing, including promotional offers
Sub-Issue: Confusing or misleading advertising about the credit card
State: Illinois
ZIP Code: 615XX
Date Received: 2025-03-18T12:00:00-05:00
Date Sent to Company: 2025-03-18T12:00:00-05:00
Company Response: Closed with explanation
Timely Response: Yes
Consumer Disputed: N/A
Submitted Via: Web
Consumer Narrative
On XX/XX/year>, I was charged interest for a promotional plan that had ended. That interest was a total of XXXX. I was almost done with my entire balance, as I owed under XXXX dollars. I did not receive a letter in the mail or any notification that my promotional was ending, nor how much interest would be charged. I did contact them via phone and spoke with XXXX levels of employees who stated they could not do anything and that I had signed up for paperless statements. Despite, having paperless statements, there is not a reason why a company can not send a XXXX letter, informing their loyal customers that their promotion will be ending and how much the interest will be. I have paid all but did not hear back from them in time. I called today, and they stated was now past the billing cycle by 1 day. As a loyal customer, the excuse of XXXX XXXX XXXX unable to allow me to pay off the balance ) is unacceptable. Again, if the company truly cares for its customers, it would be sending off a final letter before the promotional balance ends and the amount of interest that will be charged. I am very disappointed in the response of this company considering how many years I have been paying off my bill. I missed the deadline due to not knowing it had ended. I did not know until my autopayment went through and the total had increased to XXXX a month.
Frequently Asked Questions
What is Complaint #12551429 about?
Complaint #12551429 was filed against Bread Financial Holdings, INC. regarding Credit card specifically about Advertising and marketing, including promotional offers. It was received by the CFPB on 2025-03-18T12:00:00-05:00.
How did Bread Financial Holdings, INC. respond to this complaint?
The company responded with: "Closed with explanation". The response was timely.
What is the risk level of this complaint?
See the risk assessment section for details on this complaint's risk profile.
How do I file a similar complaint?
You can file a complaint with the CFPB at consumerfinance.gov/complaint. Select the appropriate product category (Credit card) and describe your issue in detail.
Can I see other complaints against Bread Financial Holdings, INC.?
Yes, visit the Bread Financial Holdings, INC. company profile at readthecomplaint.com/company/bread-financial-holdings-inc to see all complaints, risk scores, and analysis.
Disclaimer
This analysis is AI-generated based on publicly available CFPB complaint data. It does not constitute financial or legal advice.